Case Study

New Store Openings - All Positions

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Problem

An electrical sales and supply company was expanding into a new market, with zero brand equity. They needed to hire almost all positions to operate the store.

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Solution

Induo utilized two channels to complement their hire postings in the market to increase overall awareness of the job openings:

Social Media

  • Target potential hires in the area in and around Boise, ID
  • Direct to careers page

 

Display marketing

  • Target keywords and websites in relation to open positions in and around the Boise area
  • Direct to careers page

 

We tracked performance by:

  • Impressions
  • Clicks
  • Page visits
  • Button clicks (about-us/careers)
  • Form fill completions
  • Application completions (Silkroad)
  • HR feedback to reconcile
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Results

The store filled all open positions within the month, they were able to hit their grand opening deadline, and their job posting page increased over 1000% over the previous month.

  • BIG WIN #1: 429 users on the “See Career Opportunities” button, which was 100+ more than the previous campaign. 
  • BIG WIN #2: Most users to the careers page came from Nampa and Boise, where we promoted the jobs.