Case Study
Automotive Sales
Problem
This new car dealership faced multiple marketing issues including overall traffic to the site, traffic to the dealership and dealership reputation. They experienced multiple months with a downward sales trend and new competition popping up in the market.
Solution
Induo Marketing analyzed all their current marketing, reducing waste and implemented best practices with search marketing, social marketing and reputation management. Over the course of just 6 months, we created more traffic to the site, increased leads and established methods for customer interaction and post sales reviews.
We shifted their marketing focus from what was mostly traditional advertising tactics, to a heavy digital-marketing focus, which included:
- Paid search for new cars
- Paid search for used cars
- Paid search for parts and service
- Social media with new car offers
- Social media event marketing
- Dynamic inventory advertising
- Renegotiating 3rd party aggregators
Results
Our 3rd party aggregators drove cost per acquisition down and increased overall traffic to the store.
Large jumps in leads took place during strategically placed social event marketing.
Sessions on the site increased immediately when we came on board (December).
And the store had increased YoY sessions.
New users spiked in January, one month after taking over marketing and continued to double over the previous months.
Search engine optimizations increased each month, with valuable metrics on the site (one month example).
BUT MOST IMPORTANTLY, WE INCREASED THEIR LEADS AND CONTINUE TO INCREASE THE LEADS TO THE STORE OVER TIME:
LEADS
