While 2022 has had its share of challenges including inflation, shopping changes, supply chain issues, and company turnover we look to 2023 to find energizing strategies to infuse success for our clients.<\/p>\n\n\n\n
We\u2019ve analyzed the trends and shifts in the market, and we have found that there\u2019s a lot to look forward to in the coming year.<\/p>\n\n\n\n
Internal Strategies<\/strong><\/p>\n\n\n\n As companies continue to employee retention issues and customer service satisfaction, these 3 things will be key to being successful from the inside out.<\/p>\n\n\n\n Understand the Importance of Employees<\/em> – A study done by PWC1<\/sup> shows that almost half of surveyed consumers will leave a brand engagement if employees are not knowledgeable and bad employee attitudes are the #1 reason for what drives a consumer away from a brand.<\/p>\n\n\n\n Having your employees understand and buy in to your brand, mission, and values is a key factor in creating high-quality engagement with consumers. It\u2019s equally important to understand and live by the idea that your employees are one of your most valuable assets \u2013 that you buy in to them as well.<\/p>\n\n\n\n Focus on Customer Experience (CX)<\/em> \u2013 Make the experience with every customer so spectacular that they keep coming back for more. That same study reported that efficiency, knowledge, convenience, and friendly service are the most important factors in a customer\u2019s experience. And they are willing to pay more for those things.<\/p>\n\n\n\n The study revealed that 54% of consumers say that customer experience at most companies needs improvement. Don\u2019t be left behind by not addressing your company\u2019s CX right away.<\/p>\n\n\n\n