{"id":499,"date":"2023-05-05T21:09:45","date_gmt":"2023-05-05T21:09:45","guid":{"rendered":"https:\/\/induomarketing.com\/?page_id=499"},"modified":"2023-10-12T22:09:10","modified_gmt":"2023-10-12T22:09:10","slug":"case-study-a","status":"publish","type":"page","link":"https:\/\/induomarketing.com\/case-study-a\/","title":{"rendered":"Case Study &#8211; Electric Sales Company"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"499\" class=\"elementor elementor-499\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65197be7 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"65197be7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d3efeac\" data-id=\"1d3efeac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e3e78a3 elementor-widget elementor-widget-heading\" data-id=\"3e3e78a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h5 class=\"elementor-heading-title elementor-size-default\">Case Study<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ac9e0e elementor-widget elementor-widget-heading\" data-id=\"9ac9e0e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Electrical Sales Company<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c1299ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c1299ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-47bc0f8d\" data-id=\"47bc0f8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75695543 elementor-widget elementor-widget-image\" data-id=\"75695543\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/induomarketing.com\/wp-content\/uploads\/elementor\/thumbs\/questionmark-q685ssodboly30iuccbe0k632klmlho8206f1bp54y.png\" title=\"questionmark\" alt=\"questionmark\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cfac5b0 elementor-widget elementor-widget-heading\" data-id=\"3cfac5b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Problem<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2f7bc76b\" data-id=\"2f7bc76b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3988f90a elementor-widget elementor-widget-text-editor\" data-id=\"3988f90a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Codale struggled with finding quality, interested candidates for their open positions at multiple branches in their Utah market. Many candidates from traditional employment platforms did not meet requirements, did not appear for interviews, or turned down offers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c0d2e41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c0d2e41\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4b4534b7\" data-id=\"4b4534b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79b11658 elementor-widget elementor-widget-image\" data-id=\"79b11658\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/induomarketing.com\/wp-content\/uploads\/elementor\/thumbs\/light-bulb-q685srqj4uknrek7htwrg2emh6q9dskhpvixk1qjb6.png\" title=\"light-bulb\" alt=\"light-bulb\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7447eaa0 elementor-widget elementor-widget-heading\" data-id=\"7447eaa0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Solution<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-681676b0\" data-id=\"681676b0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a65011d elementor-widget elementor-widget-text-editor\" data-id=\"1a65011d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Induo built a strategy that would targe those who are already in the industry and have a general understanding of warehouse operations, while highlighting how Codale could offer more value. We also targeted those in the fast food industry who are accustomed to shift work hours and were in proximity to the branches, highlighting Codale\u2019s better pay, better hours, and better benefits.<\/p><p>We suggested targeting people with search, social, and display marketing.<\/p><ul><li>Paid search marketing<\/li><li>Target top keywords for open positions<\/li><li>Direct to careers page or custom landing page and database<\/li><li>Social marketing<\/li><li>Lead generation to collect potential hires via database<\/li><li>Target geographic location and job descriptions<\/li><li>Display marketing<\/li><li>Geotarget warehouse and fast-food locations with a 7-day ID lookback<\/li><li>Site retargeting<\/li><li>Semantic targeting<\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f3b5541 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f3b5541\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25a6704f\" data-id=\"25a6704f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ee7aa6c elementor-widget elementor-widget-image\" data-id=\"7ee7aa6c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/induomarketing.com\/wp-content\/uploads\/elementor\/thumbs\/arrowWhite-qedxglmigysn19yeqau6a8ftghfi04s8pvjh4opvqg.png\" title=\"arrowWhite\" alt=\"arrowWhite\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e978c54 elementor-widget elementor-widget-heading\" data-id=\"e978c54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Results<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3dd6b10b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3dd6b10b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7ea4db63\" data-id=\"7ea4db63\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ceed877 elementor-widget elementor-widget-text-editor\" data-id=\"2ceed877\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>We created a digital AD to help track impressions, clicks, page visits, button clicks, form fill applications and completions.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4b2e943c\" data-id=\"4b2e943c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dc0a6f0 elementor-widget elementor-widget-image\" data-id=\"7dc0a6f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"481\" height=\"483\" src=\"https:\/\/induomarketing.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-10-at-12.14.35-AM.png\" class=\"attachment-full size-full wp-image-502\" alt=\"\" srcset=\"https:\/\/induomarketing.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-10-at-12.14.35-AM.png 481w, https:\/\/induomarketing.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-10-at-12.14.35-AM-300x300.png 300w, https:\/\/induomarketing.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-10-at-12.14.35-AM-150x150.png 150w\" sizes=\"(max-width: 481px) 100vw, 481px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bcbc586 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bcbc586\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-11237b5f\" data-id=\"11237b5f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-311743ff elementor-widget elementor-widget-text-editor\" data-id=\"311743ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong><b>WE HAD A JUMP FROM 423 APPLICATIONS IN JUNE TO 5,234 IN JULY.<\/b><\/strong><\/p><p>It\u2019s clear that we found people who were interested in a career at Codale. Despite barriers we came across (such as 3rd party form tracking access, and delay in social media access), we still proved successful, with over $1200% increase in page visits, and almost 800% in new users to the page.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7e97cf0d\" data-id=\"7e97cf0d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc7b001 elementor-widget elementor-widget-text-editor\" data-id=\"bc7b001\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Impressions: 2,318,205\u00a0<\/li><li>Clicks: 3,673\u00a0<\/li><li>Page visits: 5,618<\/li><li>Button clicks (about-us\/ careers): N\/A<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d9ff69 elementor-widget elementor-widget-image\" data-id=\"8d9ff69\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"645\" height=\"346\" src=\"https:\/\/induomarketing.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-10-at-12.22.17-AM.png\" class=\"attachment-full size-full wp-image-503\" alt=\"\" srcset=\"https:\/\/induomarketing.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-10-at-12.22.17-AM.png 645w, https:\/\/induomarketing.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-10-at-12.22.17-AM-300x161.png 300w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Case Study Electrical Sales Company Problem Codale struggled with finding quality, interested candidates for their open positions at multiple branches in their Utah market. Many candidates from traditional employment platforms did not meet requirements, did not appear for interviews, or turned down offers. Solution Induo built a strategy that would targe those who are already [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":502,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[24],"_links":{"self":[{"href":"https:\/\/induomarketing.com\/wp-json\/wp\/v2\/pages\/499"}],"collection":[{"href":"https:\/\/induomarketing.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/induomarketing.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/induomarketing.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/induomarketing.com\/wp-json\/wp\/v2\/comments?post=499"}],"version-history":[{"count":24,"href":"https:\/\/induomarketing.com\/wp-json\/wp\/v2\/pages\/499\/revisions"}],"predecessor-version":[{"id":1326,"href":"https:\/\/induomarketing.com\/wp-json\/wp\/v2\/pages\/499\/revisions\/1326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/induomarketing.com\/wp-json\/wp\/v2\/media\/502"}],"wp:attachment":[{"href":"https:\/\/induomarketing.com\/wp-json\/wp\/v2\/media?parent=499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/induomarketing.com\/wp-json\/wp\/v2\/categories?post=499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}