{"id":482,"date":"2023-05-09T20:04:54","date_gmt":"2023-05-09T20:04:54","guid":{"rendered":"https:\/\/induomarketing.com\/?page_id=482"},"modified":"2023-10-12T22:10:06","modified_gmt":"2023-10-12T22:10:06","slug":"case-study-b","status":"publish","type":"page","link":"https:\/\/induomarketing.com\/case-study-b\/","title":{"rendered":"Case Study &#8211; New Store Opening"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"482\" class=\"elementor elementor-482\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cd623bb elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"7cd623bb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fa48a20\" data-id=\"5fa48a20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6024d206 elementor-widget elementor-widget-heading\" data-id=\"6024d206\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h5 class=\"elementor-heading-title elementor-size-default\">Case Study<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-241d14f elementor-widget elementor-widget-heading\" data-id=\"241d14f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">New Store Openings - All Positions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d17b3ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d17b3ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1a5d9682\" data-id=\"1a5d9682\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f31112f elementor-widget elementor-widget-image\" data-id=\"f31112f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/induomarketing.com\/wp-content\/uploads\/elementor\/thumbs\/questionmark-q685ssodboly30iuccbe0k632klmlho8206f1bp54y.png\" title=\"questionmark\" alt=\"questionmark\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28fd6d3f elementor-widget elementor-widget-heading\" data-id=\"28fd6d3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Problem<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-86accbf\" data-id=\"86accbf\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a755a8a elementor-widget elementor-widget-text-editor\" data-id=\"7a755a8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 10-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>An electrical sales and supply company was expanding into a new market, with zero brand equity. They needed to hire almost all positions to operate the store.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18aff746 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18aff746\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4105fb4\" data-id=\"4105fb4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ca4e2dd elementor-widget elementor-widget-image\" data-id=\"4ca4e2dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/induomarketing.com\/wp-content\/uploads\/elementor\/thumbs\/light-bulb-q685srqj4uknrek7htwrg2emh6q9dskhpvixk1qjb6.png\" title=\"light-bulb\" alt=\"light-bulb\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45b8aa20 elementor-widget elementor-widget-heading\" data-id=\"45b8aa20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Solution<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5f8a76a1\" data-id=\"5f8a76a1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3130308 elementor-widget elementor-widget-text-editor\" data-id=\"3130308\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Induo utilized two channels to complement their hire postings in the market to increase overall awareness of the job openings:<\/p><p><strong>Social Media<\/strong><\/p><ul><li>Target potential hires in the area in and around Boise, ID<\/li><li>Direct to careers page<\/li><\/ul><p>\u00a0<\/p><p><strong>Display marketing<\/strong><\/p><ul><li>Target keywords and websites in relation to open positions in and around the Boise area<\/li><li>Direct to careers page<\/li><\/ul><p>\u00a0<\/p><p><strong>We tracked performance by:<\/strong><\/p><ul><li>Impressions<\/li><li>Clicks<\/li><li>Page visits<\/li><li>Button clicks (about-us\/careers)<\/li><li>Form fill completions<\/li><li>Application completions (Silkroad)<\/li><li>HR feedback to reconcile<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a544b56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a544b56\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ebc9d28\" data-id=\"1ebc9d28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2257dab4 elementor-widget elementor-widget-image\" data-id=\"2257dab4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/induomarketing.com\/wp-content\/uploads\/elementor\/thumbs\/arrowWhite-qedxglmigysn19yeqau6a8ftghfi04s8pvjh4opvqg.png\" title=\"arrowWhite\" alt=\"arrowWhite\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63162faa elementor-widget elementor-widget-heading\" data-id=\"63162faa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Results<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1543b142 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1543b142\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-19452b2c\" data-id=\"19452b2c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b05cf3a elementor-widget elementor-widget-text-editor\" data-id=\"5b05cf3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>The store filled all open positions within the month, they were able to hit their grand opening deadline, and their job posting page increased over 1000% over the previous month.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bdca4e1\" data-id=\"bdca4e1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1485b7d elementor-widget elementor-widget-image\" data-id=\"1485b7d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"612\" height=\"517\" src=\"https:\/\/induomarketing.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-09-at-11.47.10-PM.png\" class=\"attachment-full size-full wp-image-488\" alt=\"\" srcset=\"https:\/\/induomarketing.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-09-at-11.47.10-PM.png 612w, https:\/\/induomarketing.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-09-at-11.47.10-PM-300x253.png 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-971d9d8 elementor-widget elementor-widget-text-editor\" data-id=\"971d9d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>BIG WIN #1: 429 users on the \u201cSee Career Opportunities\u201d button, which was 100+ more than the previous campaign.\u00a0<\/li><li>BIG WIN #2: Most users to the careers page came from Nampa and Boise, where we promoted the jobs.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b55158 elementor-widget elementor-widget-image\" data-id=\"2b55158\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"749\" height=\"403\" src=\"https:\/\/induomarketing.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-09-at-11.48.33-PM.png\" class=\"attachment-full size-full wp-image-489\" alt=\"\" srcset=\"https:\/\/induomarketing.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-09-at-11.48.33-PM.png 749w, https:\/\/induomarketing.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-09-at-11.48.33-PM-300x161.png 300w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Case Study New Store Openings &#8211; All Positions Problem An electrical sales and supply company was expanding into a new market, with zero brand equity. They needed to hire almost all positions to operate the store. Solution Induo utilized two channels to complement their hire postings in the market to increase overall awareness of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":523,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[24],"_links":{"self":[{"href":"https:\/\/induomarketing.com\/wp-json\/wp\/v2\/pages\/482"}],"collection":[{"href":"https:\/\/induomarketing.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/induomarketing.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/induomarketing.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/induomarketing.com\/wp-json\/wp\/v2\/comments?post=482"}],"version-history":[{"count":21,"href":"https:\/\/induomarketing.com\/wp-json\/wp\/v2\/pages\/482\/revisions"}],"predecessor-version":[{"id":1329,"href":"https:\/\/induomarketing.com\/wp-json\/wp\/v2\/pages\/482\/revisions\/1329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/induomarketing.com\/wp-json\/wp\/v2\/media\/523"}],"wp:attachment":[{"href":"https:\/\/induomarketing.com\/wp-json\/wp\/v2\/media?parent=482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/induomarketing.com\/wp-json\/wp\/v2\/categories?post=482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}